How we took a very unconventional approach to product management but which felt right to its core and solved one of our problems of platform stability The beginning Appitsimple has 2 products which are CallHippo and SoftwareSuggest. In Dec 2018, when I joined the organization Appitsimple, there was an internal concern regarding CallHippo (One of […]
Category: General
The Wise Man Logic – Winning on Google
We run two product, SoftwareSuggest & CallHippo. For both our products, competition is super high. For CallHippo (Virtual Telephony System) one Google paid click in the developed market can go up to $100. Even at that high cost of paid advertisement, we have been able to keep CAC as low as $20/paid customer. At such […]
5 Signs That Tell if Your SaaS Business is Falling Apart
Finance is the lifeblood of any business. Therefore, this blog is mostly relevant to companies that make a minimum of $100K a month. Meaning, you should have survival/actionable money. If you have reached $100K a month mark, check for these 5 signs in your SaaS and take action before you burn all your money. 1. […]
The Geographic Advantage of Being in a 2nd Tier City- Ahmedabad
We started Appitsimple Infotek with a very simple software discovery portal – SoftwareSuggest from Ahmedabad in 2014. We wanted to be in the B2B market as its comparatively easier than B2C. It took us 5 years, but now SoftwareSuggest is the leader in Software discovery in India, and one of the top 5 players in […]